Monthly Archives: September 2011

Following the White Elephant | for Floricane & Pergula


Recently, I was presented with an opportunity to tackle my first of hopefully many freelance writing assignments with a local Richmond firm, Floricane, LLC .   With a collaborative and creative team, Floricane strives to spread the word about organizations, events and individuals in our community who are making an impact for the better. To better attain this goal – thus was born Pergula, “a community portal founded by Floricane to support the growth of business and community in Richmond and beyond.”

I would like to proudly share my first official article written for Pergula and encourage you to stay tuned to their sites and feeds for more to come from writers around the community.  Enjoy!

Following the White Elephant for ASID Virginia and Habitat for Humanity

Article by Sara Lowery Anderson | Photography by Christopher Anderson  


On Thursday, August 18, 2011 the 7th Annual Designer White Elephant Silent Auction was held at the Hippodrome Theater in Downtown Richmond, Virginia’s Jackson Ward.

Upon pulling in front of the newly renovated venue, gentlemen with bright yellow shirts and fast feet provided valet parking and welcoming service for all attendees.  The theater entrance marquee proclaimed the title of the evening’s event and glowed proudly on N 2nd Street.

In the front lobby, volunteers and attendees bustled in — eagerly peeking past the registration table to see the main room full of auction items.

“This event, which started in Richmond as a tent sale, has grown exponentially and evolved over the years,” explained event Chairperson, Melissa Moseley, CID, ASID, LEED AP of ASID Virginia and local interior design firm, KSA Interiors.  “We had an incredible committee of volunteers, amazing donors, and generous sponsors that we can’t thank enough for making this year’s auction a success!”

As a brief history explaining the name of this ever-changing event; interested parties are encouraged to “follow the white elephant” through three main regions of Virginia including Hampton Roads, Richmond, and the Roanoke Valley area.  This year, the auction was first held in Virginia Beach, then Richmond, and will be traveling to Roanoke to be held the week of August 22nd.  The corresponding Habitat for Humanity in each region is supported by the proceeds raised during each occasion.

Each silent auction features home items, photography, furniture, art, clothing, jewelry and services donated by local commercial and residential designers, businesses, vendors and artisans. This year’s Richmond sale also offered several raffle items as well as a ‘People’s Choice’ catering competition, where attendees had the opportunity to sample food from three local caterers and vote for their favorite. Ettamae’s Café, Nate’s Taco Truck Shop and Thai Corner provided the highly impressive spread for the evening. Taking the prize was Thai Corner – whose recipient generously returned the prize to the cause of the evening.

The numerous donors provided enticing items of interest for everyone in attendance.  To take a look at the many donors, sponsors, auction items and much more – you can still visit the ASID Designer White Elephant Sale | Richmond Facebook page.

As someone passionate about Richmond’s creative community continuing to grow and collaborate – I was highly impressed with the atmosphere of this event.  From the revitalized venue found in the Hippodrome Theater (which will continue to evolve, so stay tuned), to the more than worthy cause of supporting the Metro Richmond Habitat for Humanity and Virginia Chapter of ASID – I would encourage those who we not able to attend this year’s auction to stay tuned for their next events!

JMJ Workplace Interiors, Koroseal Interior Products Group, American Office Interiors, and RVANews generously sponsored this year’s event.


About ASID 

ASID is a community of people — designers, industry representatives, educators and students — committed to interior design. Through education, knowledge, sharing, advocacy, community building, and outreach, the Society strives to advance the interior design profession and, in the process, to demonstrate and celebrate the power of design to positively change people’s lives. Its more than 38,000 members engage in a variety of professional programs and activities through a network of 48 chapters throughout the United States and Canada. To learn more about ASID, visit www.asid.org.

About Richmond Metropolitan Habitat for Humanity 

Richmond Metropolitan Habitat for Humanity (RMHFH) changes lives by making it possible for families to realize the dream of homeownership. We join forces with Richmond area low and moderately low income families, local government, businesses, faith groups, schools, associations and individual volunteers and donors to build and rehabilitate decent, modest homes that families can afford to buy through the 0% interest mortgages we offer. RMHFH serves working families in the City of Richmond and the Counties of Amelia, Charles City, Chesterfield, Henrico and New Kent. For information on how you can improve our community by building solid foundations that foster stronger families and nurturing home environments visit www.richmondhabitat.org.

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